Conscious Luxury Travel

Conscious travel involves making conscious choices. RARE matches my sensibility to a tee. When I travel in India, I have a particular kind of place in mind. I want authenticity, simple elegance and warmth mixed with a sustainable mindset. I know the food will be good as well. RARE is my go-to that has that extra something that allows me to relax. I want to touch the ground where I am. On most occasions, the owners are there to make sure you feel at home, which I do from north to south. This is RARE.

Our absolute favorite holidays in India have been through, and thanks to RARE. Each time we craved a beautiful getaway that wasn't over-commercialized, we turned to RARE. In 2012, she introduced us to Satpura ( M.P ) which to this day remains a family favorite - not just the lodge, but Satpura Park and the amazing naturalists like David and Rishi who we are in touch with to this day. Then she introduced us the quieter side of Goa, well before it became everyone else's favorite destination. And the list goes on and on. I couldn't recommend RARE more highly!

Our RARE experiences have been incredibly special. Each one spectacular and unique! Thank you RARE for creating a treasure chest of unforgettable and blissful memories.

I'm always asked for recommendations from people, but when I have questions myself, I often turn to Shoba Mohan and RARE--I know that each property would only make the cut after her personal experiences there, and recommended through a lens of luxe but conscious and responsible tourism.

RARE has played a big part in my family and I having discovered the rich cultural, historic and diversity of food of India. We have visited over 60 destinations in India, with a large number of properties across curated through RARE and each has been more amazing than the one before. Truly RARE is rare in this respect.

RARE India is a new moment in the whole story. They bring so much positivity, it’s incredible energy with which they approach everything. The very fact that they agreed to help and follow Nadis is a great honour for me. Our visions really align as for them too it isn’t commoditized travel that is important – the experience is at the centre of it all – no two properties are similar. And that is remarkable in its uniqueness.